The Cold War And The Cuban Missile Crisis - 2976 Words

â€Å"Well I was lying there unconscious feeling kind of exempt. When the judge said that silence was a sign of contempt. He took out his gavel, banged me hard on the head. He fined me ten years in prison, and a whole lot of bread. It was the red, white and blue making war on the poor. Blind mother justice, on a pile of manure. Say your prayers and the Pledge of Allegiance every night. And tomorrow, you ll be feeling all right† (Song Lyrics by Mimi and Richard Farià ±a). Most know of and have studied the Cold War: lasting almost fifty years leaving most American citizens living in complete fear of nuclear annihilation at any moment in time. Many can even name important events in the Cold War, such as ‘The Berlin Wall Collapsing’ or ‘The Cuban Missile Crisis’, however there is one major part of the Cold War that most tend to forget and glance over: McCarthyism, or the Red Scare. Senator Joseph McCarthy stressed an importance on ending communism in Ame rica, and during the 1950s, many accused to be affiliated with communists were sent to court and sometimes to prison when, in fact, most were innocent. Those blamed were kept under close watch by the American government and were often called before the House Un-American Activities Committee. The House Un-American Activities Committee was compiled to try those accused of being communist and held thousands of cases such as the infamous Hiss case. As hysteria spread throughout America in a frantic search for communists, more and moreShow MoreRelatedThe Cuban Missile Crisis : The Cold War1081 Words   |  5 PagesIRBM missiles to Cuba) turned away from its intended destination, which marked the end of the sinister Cuban Missile Crisis (â€Å"Bos†, pgh. 2). The Cold War was a perpetual state of political animosity entailing the employment of propaganda, ultimatums, and other nonviolent means, which existed between the two universal superpowers (the United States of America and th e Union of Soviet Socialist Republics [U.S.S.R.]) that had recently emerged at the closing of World War II. Albeit the Cold War is chronicledRead MoreThe Cuban Missile Crisis : The Cold War1323 Words   |  6 PagesWars have been going on since the beginning of time, whether it is fighting for your religions, fighting for land, and fighting for your rights and freedoms. Some wars cause dramatic amounts of deaths, but the Cold War resulted in none. The reason there were no deaths is due to the fact that the Cold War was just that, cold. The conflicts never heated up enough per say to cause a real war. Though the Cold war itself wasn’t a war fought in battle, there were parts caused by it such as the Korean WarRead MoreThe Cuban Missile Crisis : The Cold War1472 Words   |  6 Pages. The Cuban missile crisis was one event that helped ignite the Cold War. It was a thirteen day confrontation between the United States and the Soviet Union over Soviet airborne missiles deployed in Cuba. It was the closest the Cold War came to escalating into a full blown nuclear war. It was an intense, 13-day political and military standoff in October 1962 over the installation of nuclear-armed Soviet missiles on Cuba, just 90 miles from US. The Cuban Missile Crisis was really about the locationRead MoreThe Cold War : Cuban Missile Crisis2377 Words   |  10 PagesMr. DuBois World Studies 19 June 2015 The Cold War: Cuban Missile Crisis Nuclear catastrophe was hanging by a thread ... and we weren t counting days or hours, but minutes. Soviet General and Army Chief of Operations, Anatoly Gribkov The closest the World has ever been to nuclear war was with The Cuban Missile Crisis. The lives of millions lay in the ability of President John F. Kennedy and Premier Nikita Khrushchev to reach an agreement. The crisis began when the United States discovered thatRead MoreThe Cuban Missile Crisis During The Cold War1378 Words   |  6 PagesThe Cuban Missile Crisis occurred in 1963 in a setting that was the high point of tension in the Cold War. The most significant background cause of the Cuban Missile Crisis was the underlying cold war ideology of capitalism vs communism. This was dramatically increased by the second key cause, a series of events that quickly built tensions between the super powers from 1959 such as the U2 incident, JFK’s response to the Berlin Wall, and the Bay of Pigs incident. The third cause was the relationshipRead MoreCuban Missile Crisis : Nature Of The Cold War1092 Words   |  5 PagesCOLD WAR ASSIGNMENT (Cuban missile crisis) Nature of the Cold war The cold war was a clash between two superpowers with competing ideologies, or sets of ideas. Although they had been allies against the common enemies of Germany and japan during World War 2, both sides distrusted each other. After the war this distrust evolved into a long term hostility. This era was called the ‘Cold war’ because the two superpowers never directly assaulted each other. This war was very political as it was foughtRead MoreThe Cuban Missile Crisis During The Cold War1612 Words   |  7 Pageswere involved in the Cold War. When Cuba accepted communism, the United States tried to drive out Cuba’s leader, Castro, during the Bay of Pigs, but it failed (Kauffman). The U.S. were concerned even more when they discovered Soviet Missiles in Cuba. Kennedy had established a quarantine to try and stop weapons coming to Cuba, but it was still a mystery when it came to what Kennedy’s response would be. Many Americans were in favor of using military actio n to remove the missiles, while critics of militaryRead MoreThe Cuban Missile Crisis Was A Key Part Of The Cold War2751 Words   |  12 PagesThe Cuban Missile Crisis was a key part of the Cold War, and one which major scholars and historians see as the closest the world has come to thermonuclear war. This has made it one of the most documented events of the Cold War, with journal entries, books and films being made about the defining thirteen day period, each giving a unique perspective and overview of the crisis. The fact that both the United States and the Soviet Union managed to avoid the use of nuclear weapons is seen by many as aRead MoreThe Cuban Missile Crisis Was A Big Event During The Cold War897 Words   |  4 PagesThe Cuban missile crisis was a big event during the â€Å"Cold War† that almost brought the world into a nuclear catastrophe. In this event the Soviet Union deployed around 100 tactical nuclear weapons to Cuba aiming to land in U.S. territory. The pos sibilities of a nuclear war was predicted by the president of the United States John F. Kennedy to be around a 33% chances of actually happening. The local Soviet commander in Cuba could have launched these weapons that were sent without additional codesRead MoreThe Cuban Missile Crisis Was A Harsh Time During The Cold War1602 Words   |  7 PagesThe Cuban Missile Crisis was a harsh time during the Cold War. About 50 years ago the USA and the USSR were at each others throat for a very pointless reason. This basically started because USSR planted nuclear bombs in Cuba which was pretty close to Florida. John F. Kennedy was the president at this time and he was not to fond of that idea. October 1962, JFK was warned that the USSR had the nuclear weapons set up in Cuba ready to attack and as a result of this situation, Kennedy then also placed

Medical Marijuana Should Be Legalized in All States Essay

â€Å"According to the United Nations, 158.8 million people around the world use marijuana—more than 3.8% of the planet’s population† (Drugfreeworld.org, 2014). Marijuana is one of the most widely used illicit drugs in the world (Sewell). It has received a plethora of criticism in the past and its negative reputation has carried on throughout history, making the legalization of marijuana one of the most controversial topics today. Marijuana does not deserve the reputation it receives, and in actuality it serves many medicinal purposes for the human body. Marijuana should be legalized in all 50 states for medical use. Marijuana, more botanically referred to as â€Å"Cannabis sativa† or â€Å"Hemp,† is a multiuse plant valued for its tough hemp fibers†¦show more content†¦Many studies have shown that marijuana can be an effective treatment for pain, nausea, multiple sclerosis, vomiting associated with chemotherapy, and extensive weight loss a ssociated with AIDS. It can be used by itself as a treatment or it can aid in decreasing the side effects of the specified treatment (Clark). A widely known use of marijuana is to improve decreased appetite that is a result of some cancer treatments. (I.e. chemo or radiation). In 1996 the organization WAMM, â€Å"Wo/Men’s Alliance for Medical Marijuana† was founded. The members are low income patients with life-threatening illnesses. This group knew the benefits that marijuana had and wanted to fight for their right to make it available to them. The members grew their own marijuana, and despite ongoing threats from the federal government, WAMM eventually secured a â€Å"federal injunction† that protected the group from further interference. For a year WAMM had the only fully legal marijuana garden (Chapkis). The acts performed by this group prove that there is a use for marijuana and people will go to great lengths to get what they need to help them during their healing processes. According to Judge Francis L. Young, DEA Administrative Law Judge, evidence shows that marijuana is capable of safely relieving the distress of people with illnesses and it would be unreasonable, arbitrary and capricious for DEA to continue to stand between those who suffer and the benefits of this substanceShow MoreRelatedEssay on Legalizing Medical Marijuana1254 Words   |  6 PagesShould medical marijuana be legal across the United States? Imagine a world where individuals who have chronic pain did not have to suffer anymore. Envision a cure for cancer, a disease many Americans are killed by daily. Picture people with severe, violent mood disorders being treated. Most people think the answers to these problems are simple and could be solved by over medicating patients. Today, there are twenty states in America who have legalized medical marijuana for specific health and medicalRead MoreShould Marijuana Be Legalized?1456 Words   |  6 Pagesuse of marijuan a is illegal in over half of the United States, but it is still the third most popular recreational drug in the United States. The debate for this drug to be legal has been going on for many years; some states have legalized the drug for medical use, and some for recreational use as well. Other states seem to disagree; they are not in favor of making the drug legal for medical use or recreational use. It has been proven that marijuana has a positive impact on society. Marijuana shouldRead MoreThe Legalization of Marijuana Essay1083 Words   |  5 Pagesbeen debating among themselves whether or not marijuana should be legalized in America. Marijuana is a drug that can be smoked or eaten. It is grown from the ground and gives the user a sense of a hallucinogenic high. It goes by many names such as Mary Jane, kush, grass, weed, pot, green, cannabis, hemp, or chronic. Some say that marijuana is not as bad as alcohol. Some say that marijuana is safe. Some hippies say that marijuana is natural and should be spread throughout the world. It is debatedRead MoreMedical Marijuana Should Be Legal742 Words   |  3 PagesMedical marijuana has been legalized in twenty-five of the fifty states. Marijuana can be used to treat up to twenty different diseases including mental and physical illnesses. (Procon.org. N.p.). Marijuana should be legalized for medical use in all fifty states. Marijuana is a natural help that can treat symptoms of cancer and radiation, aids in pain relief, and helps control seizure disorders. Marijuana could have been a natural help to relieve the pain and nausea my grandfather went through duringRead MoreHow Can Legalize Marijuana Help The United States Economically And Medically?1033 Words   |  5 Pagescan legalizing marijuana help the United States econ omically and medically? The United States has, in some states, legalized the use of marijuana. Studies done have shown that it helps the state economies grow, and has given the states millions of dollars in tax revenue. So imagine the money that would be saved if marijuana were legalized in the whole country. The United States would benefit from a stronger economy, increased jobs, reduced prison costs, lower medicinal marijuana prices, and theRead MoreMarijuana Decriminalization and Legalization636 Words   |  3 PagesThe validity of marijuana decriminalization (and even legalization) is illustrated in the following analysis of the social, fiscal, political, and medical attributes and conceptions associated with the drug. Marijuana has been used for thousands of years, in 2008; archeologists discovered over two pounds of cannabis in a 2,700-year-old grave of a shaman found in Central Asia. (Armentano, 1) Should marijuana be legalized or at least decriminalized in America? The following information may give theRead MoreCannabis And Its Effects On The Mouth Becoming Very Dry Essay1598 Words   |  7 PagesAnother side effect includes the mouth becoming very dry. The skin can also have a sensation of heat or cold or maybe even both it all depends on the bud. Cannabis increases your heart rate an extraordinary amount, which can be a major issue for people who have heart problems.(Marijuana: Medline) In some cases, one’s heart beat so fast it exploded. But if one is looking for a comeback to that bad side effect, the cannabis plant can be good. Cannabis can also help with aches and sores. In fact,Read MoreThe Battle Of Legalizing Marijuana1289 Words   |  6 Pages4/20/17 The Battle to Legalize Marijuana in the United States The United States is splitting up into two sides with the date of 4/20 coming closer with one wanting the legalization of the plant substance and the other opposing it. According to the United Nations, 158.8 million people around the world use marijuana—more than 3.8% of the planet’s population. Marijuana was legalized on the 20th of April in Colorado in 2014. It has been legalized in various other states such as: Alaska, California, ColoradoRead MoreA Brief Side Effect Of Marijuana Essay1555 Words   |  7 PagesAnother side effect includes, according to webmd.com, the mouth becoming very dry. The skin can also have a sensation of heat or cold or maybe even both it all depends on the bud. Cannabis increases your heart rate an extraordinary amount, which can be a major issue for people who have heart problems. In some cases, one’s heart beat so fast it exploded. But if one is looking for a comeback to that bad side effect, the cannabis plant can be good. Canna bis can also help with aches and sores. In factRead MoreMarijuana Should Not Be Beneficial For Medical Purposes1080 Words   |  5 PagesMarijuana has proven to be beneficial for medical purposes. It has therapeutic effects that will ultimately allow patients with adverse health conditions to improve their quality of life. Legalizing marijuana can also improve the state of the United States’ economy through taxation and creation of job opportunities. Additionally, it can reduce the crime rate in the United States and save the United States tons of money. Contrarily, marijuana should not be legalized for recreational usage. Extensive

Lisa Sherman Case Analysis Free Essays

Lisa Sherman worked for Verizon for many years. While there she never revealed her sexual orientation . Then one fated day, there was a diversification workshop with her fellow managers. We will write a custom essay sample on Lisa Sherman Case Analysis or any similar topic only for you Order Now The outcome of this was that her coworkers were bigoted towards homosexuality. Lisa Sherman had a tough decision to make, whether to stay or to leave. The following analysis shows a suggested solution. Lisa Sherman Case Analysis: Lisa Sherman spent many years not being true to who she was. She never told her coworkers that she was gay during her 15 years at Verizon Communications. Then, the company decided they wanted to hold diversity training. This is what led Lisa Sherman to the tough decision of whether to stay working at Verizon or put in her notice. The diversity training displayed general statements about different types of people, with statements such as â€Å"gay people are†¦Ã¢â‚¬  written on poster boards. The corporate leaders then formed groups and wrote on the poster boards what their first concept of a particular group of people was. Their statements of groups such as Blacks and Jews involved only positive messages. However when they got to the board regarding homosexual people, it was nothing at all positive, with comments such as â€Å"immoral, pathetic, perverse, and spreading disease. † (Audenaert and George, 2008). How could Lisa now open up and tell these people that she herself was Gay, when they thought such horrid things? Not only were negative derogatory statements bad for Lisa Sherman they were also bad for the company. The CEO Ray Smith wanted to enact a policy of diversification, to take Verizon into a more flexible and creative company. He planned to establish policies that barred not hiring someone because of their ethnic background, religion, race, sex, and sexual orientation. However if his highest level managers felt this way about Gay people what did the rest of the company feel? Lisa Sherman was with Verizon for 15 years, working her way up the chain. She had always hid her sexuality and the existence of her partner Sophie, using pronouns such as â€Å"him† and â€Å"we† for â€Å"her† and â€Å"she† (Alboher, 2008). She felt that if she were to tell anyone it would affect her career, which allegedly proved to be a correct assumption, from the comments that her co-workers made. One of the most homophobic individuals turned out to be one of Lisa’s mentors. In essence, the people Lisa had been closest to turned out to be bigoted individuals. When deciding what to do, Lisa needs to be sure it is in the best interest of her needs. Since she has been with the same company for 15 years, and quickly worked her way up, she probably has a myriad of opportunities waiting for her. She can inform the CEO Ray Smith of her sexual orientation, as he wants the company to become more progressive and would (allegedly) not be bothered by her sexuality. However, the rest of her coworkers still feel that Gay people are immoral, disgusting people. Even if the CEO did not mind her sexuality, her coworkers would still see her in a different light. I feel the best decision that Lisa can make is to look for different work, with a more open, progressive company, then resign from Verizon. This decision would allow her time to get her finances in order. However, if she had a large savings, then the best decision would be to resign immediately, because being around such bigoted individuals would cause her undue stress, and her performance may be affected. If Lisa Sherman chooses to resign, since the CEO Ray Smith is so open to becoming a more diversified workforce, perhaps he can use her and her experience, when she informs him of her sexuality, as a consultant for future policies. Lisa could be a great asset to the company, as she has experienced the bigotry and discrimination about her sexuality her whole adult life, since she first came out. She understands what it means to not admit to others your true self, for fear of losing a job, or not gaining a job. Policies can be changed but unfortunately it takes much more work to change people’s opinions. People are afraid of the unknown, they fear change (Pratt, 2005). To help change people’s opinions training would need to be done, to show that Gay individuals are no different than anyone else. They do not choose their sexuality anymore than someone chooses their skin color. Someone should not be judged by something that they cannot choose. If Lisa Sherman chooses to resign, Verizon Communications and the CEO need to reeducate their employees on what a diversified workplace should be like. There are currently no federal laws that prohibit workplace discrimination based on sexual orientation (Smith, 2010). However many states and companies have laws and regulations that prohibit discrimination based on sexual orientation. The company should respond by offering condolences to Lisa Sherman, then start by making policies to make all workers comfortable. Lisa Sherman was a good employee and a hard worker for many years, yet she had to hide who she really was. No employee should have to hide their family life; it affects their stress levels and their mood. Lisa stated that while others had pictures of their wives and kids on their desks, she had a picture of her dog. Lisa should have been comfortable with having her partner’s photo on her desk, as she was her family. Unfortunately, as the office was not a comfortable place for a lesbian woman to state that she was a lesbian, she was unable to. Whatever the actual outcome was in this case, Lisa Sherman should leave the company for her own peace of mind, and sense of self worth. Verizon Communications and Ray Smith need to take the company to a modern, progressive state, by hiring openly gay people, and enacting policies to prevent discrimination in hiring, and the harassment of workers. Such a progressive policy is not only good for the workforce but for the company. As a company that is so open to diversification, they are bound to increase their customer base. Works Cited http://www.life-with-confidence.com/life-change.html http://www.hrhero.com/topics/sexual_orientation_discrimination.html How to cite Lisa Sherman Case Analysis, Essay examples

Segmenting Markets Essential Significant â€Myassignmenthelp.Com

Question: Discuss About The Segmenting Markets Essential Significant? Answer: Introducation Segmenting markets is an essential and significant factor for shaping the strategies within the hospitality industry. This may result into differentiate and develop the hotel properties as well. Within the fast changing landscape of the hospitality industry, the hotels are improving and expanding continuously. While entering a new market, it is very important for the hotels to segment their target market and position the brand. The key of a successful marketing strategy is the STP strategy which is segmentation, targeting and positioning. The approach indicates that the entire market is constituted of few relatively homogeneous sections with their different and distinct cultures and desires (Hennart Slangen, 2015). Therefore this approach attempts to recognize each of the market segments, direct the activities of the organization according to the demand of their targeted market segment and position their brand in an appealing way to the targeted market segments. This section will di scuss the target markets and mode of entries in terms of the multinational hotel, Hilton Worldwide Holdings. Hilton Worldwide Holdings is a global brand with resorts and hotels in around eighty five countries across the world. The company has shown a constant growth over the years and increased around thirteen percent from their previous years growth. The organization aims to provide genuine experiences for their clients. When this hotel entered in the Australian market, the brand had segmented the entire client base in different segments for positioning their brand in a favorable position than the other brands. Segmenting the market involves differentiating the customers on the basis of different variables such as demographic, geographic, and psychographic and many others. While entering the Australian market, Hilton Worldwide Holdings had segmented their market in following ways: Geographic segmentation: This segmentation includes targeting a particular group of customers based on their geographic locations in the global and national levels (Brouthers, 2013). This strategy of Hilton hotels aims to build their hotels in locations which are quite popular for the target market base. For instance, Australia has been a favorable position for the hotel as it is apopular location for ding business and travel. Demographic Segmentation: This segmentation includes different variables such as age, gender, income, lifestyle, social class etc (Samiee, 2013). In this term, the Hilton Worldwide Holdings target the clients who are mostly middle to senior aged and belongs to higher income group and upper class of the society. The organization charges premium price for their quality services. Psychographic segmentation: The hotel targets the ambitious professionals who can express that they can perceive the higher achievements and high status by paying the premium service in the hotels. Benefit segmentation: This segmentation includes the implementation of the market segment based on the benefit of the customers and focus on obtaining the services and products provided by the company (Brouthers, 2013). Therefore Hilton has offered its existing and potential customer base a higher status in the society with luxury and a sense of accomplishment. This segmentation of the market has helped the brand in entering the Australian market where such premium quality hotels existed from before. Since the hotel has targeted the higher class and upscale customers who belong to the higher income group and travel for business, the hotel has considered providing a high level service as a major mode of entry. The marketing team of the organization has executed a regionally relevant and a coordinated strategy that can drive more customers to them. The hotel also applied their revenue management to the segmentation and targeting strategy as this has helped them to reach a varied customer base and matched their budget as well. United backpackers Kraus et al. (2015) has pointed out that backpacking is quite popular in Australia and this industry has made a major contribution in the national economy. The backpackers from all over the world come to Australia. Naidoo Wu (2014) has indicated that the hotels are quite significant for offering the essential facilities for the entertainment and leisure for the urban crowd. However, within this globalized era, the low budget hotels are increasing. There are large shares of the Australian hotels that are budget oriented. As discussed before, the notion of marketing segmentation indicates to the split of the market into different segments of customers. The segmentation is done on the basis of similar requirements of a group of customers. As per the demands of the customers for same choice of accommodations, the backpackers industry has taken adequate steps to target their particular segments and choose their new modes of entry in the market. United backpackers is an organization that mostly targets the youth groups. The segmentation of this tourism industry is generally designed to achieve a certain level of industry development. Targeting the market also provides a clear framework for the potential changes that the industry may make for making effective steps for developing the industry (Hassan Gioeli, 2014). The United backpackers mostly targets the psychographic and demographic segment as they attract more young travelers and the leisure travelers. On the basis of the demographic segmentation, Uni ted backpackers targets its customers. Demographic segmentation: This segmentation refers to the study of the sex, age, education, life style etc. In case of this organization, they target the young market segment that belongs to the average income groups with higher energy for travelling. They opt for the adventure sports and other interesting activities. Furthermore the organization concentrates on finding few specific modes for entry for the young market concentrating on their specifications. For this target group, nature is a tempting and attractive experience (Falk, 2016). Therefore the hotel has chosen its location to be in a place with scenic beauty with the wild fauna and flora which tend to act as a gateway for the urban young crowd. The hotel also arranges tours to the sand, sea, bungee jumping etc. Therefore the hotel can attract tourists along with maintaining the ecology. There are also coastal lifestyle experiences in Australia which is quite popular for the young urban crowd. The hotel maintains offering this lifestyle experience wh ich gives a touch of the classic outdoor lifestyle and provides thrill and fun at the same time. The hotel does not really targets the family market, rather they target the young travelers and the mature market who tend to seek out the experiences of exploratory vacation experience (Richard Richard, 2017). Moreover the organization tends to advertize their organization through the television and printed material as this market segment mostly relies on these media for travel information and opportunities. However, this market segment is limited and it does not offer a huge range of services to the travelers, therefore the hotels do not receive more travelers throughout the year. Psychographic segmentation This segmentation focuses on dividing the market into groups as per the life styles of the travelers. The life style tends to influence the buying attitude, behavior and the activities and expectations of the consumers (Horner, 2016). As the hotel is mostly providing a leisure experience to the average income groups, they tend to provide an experience that is out of the urban crowd and relates to the adventure and indigenous tourism. Coca Cola Hammad (2014) has indicates that it may be difficult for the brands to persuade all the customers in a better way, however, they can opt for a better and smart approach in order to make sure that the marketing strategy in entirely targeted towards a particular groups of consumers. Therefore they tend to develop their global branding strategy in accordance to that. Coca cola is a brand that has already positioned their product in the global market for achieving better success. Nowadays, the consumers are more health conscious; therefore they tend to demand for low calorie drinks which are not as harmful as the previous ones. Therefore, Coca cola has brought new products in the market which contain low calorie. This market segment is a comparatively new one in the soft drink industry. As indicated by Sengupta (2012) as the higher level of sugar consumption can cause the dangerous diseases such as diabetes and heart diseases, therefore now more consumers are looking for adopting a bette r and healthier life style. Therefore this has leaded them to demand products that contain lower level of sugar. Therefore the products of Coca cola which have lower calorie, their demand has gone higher. Coca cola has considered this demand of its customer base and targeted developing the low calorie drinks. Initially, Coca cola has developed the low calorie drinks such as Diet coke and Coke zero which targeted the market segment that demands the soft drinks with less sugar level. For such drinks, while these products were serving the market segment having higher demand for the low calorie drinks, the mother products were from the normal soft drink segment. However, the outcome was not as it was expected before launch. The taste of these soft drinks was not accepted by the consumers. Therefore Coca cola started developing a new soft drink with low calorie with less than thirty percent of sugar. This was developed as a result to targeting the market segment where the customers are more interested in achieving a healthier life. The taste of this soft drink was up to the mark as well. According to Doyle (2012) the brands require finding the position of their products with the determined market segment, so that the requirements of the customers can be served accordingly. The brand also requires gaining competitive edge within the market. Therefore as stated in the previous figure, the soft drink with lower sugar level composition has placed itself as a soft drink with better taste and low calorie. Therefore they have branded the product such a way within the market segment that it could easily compete with the other soft drink products based on the taste of the products. The product was launched with a balance of good taste and lower calorie. Therefore it can be said that the organization has done its branding in an appropriate way and positioned the product which has been beneficial for the brand for achieving success in the market. Nestle Nestle has been an important manufacturer for the consumer goods in a lower price all around the world. The brand has been in a leading position for more than a century which has also marked that the brand has changed its goods according the taste and demands of the consumers. Nestle has been a part of everyday life as the brand mostly focuses on the delivery of different benefits for people through their service, food and beverages (Sengupta, 2012). The brand has understood and anticipated the requirements of the customers which have helped them to adapt the new opportunities that came in their way throughout these years. With the digital disruption, the relationship between the suppliers and customers has changed; therefore the organization has also grabbed the opportunities for addressing the specific challenges faced by the organization. After creating the products, Nestle tends to differentiate the image of the products in an effective and efficient way which can provide a competitive edge within the market place. For global branding, it is very important to differentiate the products of the brand. Nestle has a wide range of customers. There are around twenty five kinds of minerals that are available for children in the market. Nestle also has Lactogen and cereal for the new born babies. Nestle has made these products almost a monopoly within the market. Other than the nutritious baby foods, Nestle has also provide ready to make Maggi noodles which contains vitamins, minerals and nutrition. The brand reaches to its targeted customers through experienced channels and retailers (Aaker Joachimsthaler, 2013). Therefore the products tend to reach the customers easily. The company also provides a great after service by providing 24*7 hotlines. The brand always brings changes according to the new requirements of the custo mers. As the brand targets the baby food market, they position their brand by focusing on the nutritious part of the products. Reference list Aaker, D. A., Joachimsthaler, E. (2013). The lure of global branding.Harvard business review,77, 137-146. Bowie, D., Buttle, F., Brookes, M., Mariussen, A. (2016).Hospitality marketing. Taylor Francis. Brouthers, K. D. (2013). A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance.Journal of International Business Studies,44(1), 14-22. Doyle, P. (2012). Building successful brands: the strategic options.Journal of marketing management,5(1), 77-95. Falk, M. (2016). A gravity model of foreign direct investment in the hospitality industry.Tourism Management,55, 225-237. Greenfield, S. (2016). Giving the Global High Sign: Coca-Cola Advertising of the American Way in Life Magazine, 1941-1947. Hammad, A. (2014). The Impact of Celebrity Advertisement and Endorsement on the Buying Behaviour of Consumers, Brand Image and Brand Positioning of Coca Cola in London, United Kingdom. Hassan, L., Gioeli, T. (2014). Foreign Market Entry-Modes and Their Impact on Perceived Cultural Differences. Hennart, J. F., Slangen, A. H. (2015). Yes, we really do need more entry mode studies! A commentary on Shaver.Journal of International Business Studies,46(1), 114-122. Horner, S. (2016). THE FUTURE OF MARKET SEGMENTATION AND RELATIONSHIP MARKETING IN THE TOURISM AND HOSPITALITY SECTORS.Atna Journal of Tourism Studies,1(1), 1-14. Keller, K. L., Parameswaran, M. G., Jacob, I. (2012).Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Kraus, S., Ambos, T. C., Eggers, F., Cesinger, B. (2015). Distance and perceptions of risk in internationalization decisions.Journal of Business Research,68(7), 1501-1505. Naidoo, V., Wu, T. (2014). Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities.Journal of Business Industrial Marketing,29(6), 546-558. Richard, B., Richard, B. (2017). Hotel chains: Survival strategies for a dynamic future.Journal of Tourism Futures,3(1), 56-65. Samiee, S. (2013). International market-entry mode decisions: Cultural distance's role in classifying partnerships versus sole ownership.Journal of Business Research,66(5), 659-661. Sengupta, S. (2012).Brand positioning: Strategies for competitive advantage. Tata McGraw-Hill Education.